Marketing Mix Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Mix - Essay Example The basic purpose however is to make a sale during all this while on the part of the marketing team coming under the organization’s umbrella. The elements of the marketing mix might not be applicable to every organization or product since there are discrepancies in the understanding of each and every product. However on the condition that all of these 4P’s create value for the end user is something to understand from. The 4P’s basically outline the exact basis for the know-how related with the product as the product itself is discussed which includes the brand mark or the house mark as well as the symbol. (Lazer, 1971) The aspect of price includes whether or not this product is sold in line with the industry’s other competitors or it is skimmed to a high price right at the very beginning of its induction in the market. At times, this product could be penetrated at a low price so as to ignite more sales but then again it could backfire since the product can have bad reputation and be considered of low value and hence a negligible brand image is conveyed nonetheless. Place is the distribution aspect rel ated with that product where the product is made available for the right target audiences. This includes the retail outlets, stores, mobile vans, corner shops and just about any place where it could be purchased from. It can even include the Internet since a lot of online sale is being done through it and hence could rightly be termed as a point of sale for the eventual end consumers. The promotional aspect, the last P amongst the 4P’s is related with marketing communications, which not only takes advertising, sales promotions and personal selling into its fold but also the aspect of word of mouth communication, with or without the creation of the opinion leaders and quite rightly so the public relations tenet. Now we move on with the aspects of the marketing mix in relation with each other. If there is no product, there would

The strategy of e-business Annotated Bibliography

The strategy of e-business - Annotated Bibliography Example Because of the nature of these networks, there is then the recognition that the very framework of e-business strategy must be reimagined in conjunction with this new landscape. In this way the article argues that businesses must reimagine strategy based on a more dynamic business environment. The traditional business environment examined strategy in terms of specific goals and long-term visions. The nature of this new paradigm in e-business, however, is such that business must constantly assess their strategic approach in regards to the shifting nature of connectivity. For Li (2004, p. 46) then then this is accomplished through establishing a holistic framework. Within the holistic framework the business will consider all inputs – supply chain management, sales, general business strategy – in a systematic and dynamic process. No longer will business establish a simple long-term vision, but instead will establish a dynamic and agile business strategy for to function within this new paradigm. In pursuit of this new paradigm the article established seven key points. Among these points include the pursuit of margin size and volume rate, and the p ursuit of low cost and high value. The fundamental recognition is that these concerns involve different levels of strategic concerns than the traditional environment had posited. After these theoretical considerations the article examines a case study with a Chinese business. The case study functions to demonstrate the importance of developing a holistic business strategy. Additionally the case study indicates the importance of developed countries establishing effective strategies in its business model when dealing with developing countries. In this way the concept of strategic alliance emerges as a prominent strategic approach. This text relates to the key concepts in the course in a variety of ways. From an overarching perspective it considers the very